Being eco-friendly is a trend. It is not only the way to reduce expenses and environmental footprint of your business, but a new basis for cooperation with your personnel and clients. Your message should be clear, definitive and exciting. It should show your solid and professional approach in each component of your business. Your idea should evoke appreciation and desire to join you, without doubts and rejection.
It often happens that amateurs who support environmental movement try to do environmental consulting - business, a little less complicated than medicine. As a result, clients of incompetent specialists become disappointed in the idea of business greening. They shouldn't.